Inspiring People: Christine Boucher

Christine is the managing director of Natural Health Balance, which transforms the health and wellbeing of organisations and their staff. With a Bachelor of Nursing, specialising in Intensive Care Nursing, a Masters in Business, and over 20 years’ experience in healthcare, her passion for her industry is evident.  We sat down with Christine to find out about her entrepreneurship story.

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What inspired you to start your own business?

When I think back to the beginning of my journey, I knew I wanted to create a different way of doing things. Working as a registered nurse, I was becoming quite frustrated with the way in which we were helping people and focusing on sick-care rather than health-care. We were giving our patients bandaids for their problems, without getting to the heart of the issue, or offering preventative measures.  I felt I could provide more value and help more people by launching a business which focussed on preventative healthcare, and reduced the number of people ending up sick or in hospital. As a single mum of 2, I knew there had to be a better way of doing things, and having my own business gave me the freedom and income I was looking for.   

Do you consider yourself entrepreneurial? 

Definitely! The way I consider an entrepreneur is someone who is creative, flexible, and adaptive. Where I started on my business journey is not where I am now. I have pivoted and turned according to the environment, needs in the market, and where my passions were leading me. 

What do you think makes an entrepreneur successful?

A couple of things come to mind when I think about creating success. The first is that you must have the right mindset which entails self belief, self confidence, and a can-do attitude. Secondly, it’s important to understand and harness your strengths, and identify where there are gaps in your business. Figure out the best solution in order to fill those gaps, whether that be through outsourcing, upskilling, or coaching and support. I have recently completed my Masters of Business as I wanted the complete business insights and skills to enable me to run a more successful business.  When you can combine your mindset, your strengths, and correctly identify and fill your business gaps, you can take giant steps forward toward success. 

What’s one myth about entrepreneurship that you think should be busted?

I think the perfect example is the iceberg analogy — what people see vs. reality.  People see the tip of the iceberg, but they don’t see what happens underneath the surface. There’s hard work, effort, time, energy, and plenty of tears which go into business and entrepreneurship.  While on the surface of the iceberg, business can appear a novelty, or something which is easy to master; in reality, you have to put in the hard work and the actions to achieve results.

What’s been the best thing about your adventure so far?

I love this question given that adventure is one of my top values!  For me, the best thing about my journey so far has been learning about myself and what I’m really capable of. When I started my business 5 years ago, I didn’t know what I was doing and I  lacked confidence. Through the actions I have implemented, and through the results, I have learnt about my resilience, strengths, and capabilities, and expanded my confidence. Not only have I grown professionally, but I’ve grown personally, and that is one of the greatest things about business. I’m now a lot more assured and certain in my own self.

Have you had any failures along the way where you’ve learned a valuable lesson?

Of course! What I’ve learnt from my multitude of failures is business resilience — picking myself up and continuing on with the journey regardless of what happened. I’ve experienced setbacks, rejections, people pointing out their opinions, and naysayers, and from that I’ve built the strength to get back up, brush myself off, reflect, and move forward again.  With adversity comes opportunity. I believe that if the journey were easy, you’d become stuck and unable to grow, develop, and diversify your business. Setbacks and failures allow us to be challenged to learn and improve. 

What advice would you give to someone considering entrepreneurship and self-employment?

Clarity, consistency, and action!  Don’t jump right in. It’s important to seek and identify the thing that puts a fire in your belly. Ask yourself the hard questions — “What are my values?”, “What are my passions?”, and “What’s most important to me?”. Gaining clarity on your purpose and where you feel most fulfilled will help you to drive the decision making process around the services, products, and business you establish.  The more understanding you have of yourself, the easier it will be to communicate with and attract your ideal audience. Then, be consistent and put in the hours to obtain the results you want.

If you’d like to learn more about Christine and her business, Natural Health Balance, you can find more information here.

 

 


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