Inspirational People – Jimmy and Sera Pleydell from Designer Cabinetry


Jimmy and Sera run Designer Cabinetry, where along with their team, they design and build aesthetically beautiful and functional spaces for their clients.

Designer Cabinetry was born out of Jim’s lifetime passion of designing and building cabinetry, growing and learning the trade, and the desire to offer quality and beautiful design to people’s homes. Sera brings her experience and knowledge of interior design to assist clients with design, material, and colour selection. 

Here is their inspiring entrepreneurship story.

What inspired you to start your own business?

Both our parents had businesses growing up so having entrepreneurial role models definitely influenced us both. We share a passion for home design, especially residential interiors. Jim, being a Cabinet Maker by trade, is naturally interested in design and we wanted to combine our passions to build a small business that helps people create their dream space. We love where we live, and owning a small business in our little community was a dream come true.

What’s one myth about entrepreneurship that you think should be myth busted?

That you need to have a business degree or have gone to university to start a business. Some of the most successful people in business haven’t even completed high school! You do, however, need to have a good product or service, and a lot of tenacity – being a business owner isn’t for the faint hearted!

What’s been the best thing about your adventure so far?

Having customers tell us how happy they are in their new space! We especially love seeing a kitchen design come to life, as it’s the heart of the house and brings family together to share food and create memories. Going into someone’s home and being a part of a renovation is a big deal, and what a privilege to help people improve their lifestyle and how they live through design.

If you’d like to learn more about Jimmy and Sera, and their business, Designer Cabinetry, you can find more information here.