Deborah runs Test and Tag It Service and Support. She provides testing and tagging of appliances and electrical equipment to help businesses stay WorkSafe compliant. As an older person, Deborah found there weren’t many job prospects available to her. She wanted a challenge, and decided to find a business which would be low risk, while allowing her to contribute to the local economy. Her business is Covid-safe, as she can offer no contact drop off and pick up for her customers.
We sat down with Deborah to find out about her entrepreneurship story.
What inspired you to start your own business?
Prior to starting my business last year, I was employed at a hospital in Environmental Services. I was moving and could no longer travel for work, and due to a few medical conditions and my age, finding employment presented a challenge. After much thought and consideration, I landed on building a small business which would fit into my lifestyle. I decided to pursue testing and tagging because I wanted something that was an essential service, while being low risk. My business is flexible, I can work my own hours, and I can work from home!
What do you think makes an entrepreneur successful?
To be successful, I believe that you have to get the foundations right. You need to have a strong mindset and be resilient, dedicated, and passionate. It’s also important to set up the groundwork for your business before jumping in by building your website and marketing materials, and ensuring that your idea is financially viable.
What’s one myth about entrepreneurship that you think should be busted?
I think a lot of people reach an age where they don’t think they can achieve anything. I believe that age is only a number, and you can do anything that you put your mind to! Reaching your 50’s and 60’s opens up a new world of ideas, adventures, and possibilities, so people shouldn’t let their age hinder them.
Have you had any failures along the way where you’ve learned a valuable lesson?
10 years ago I ran a business. I jumped into it thinking it was a great idea, without doing the proper groundwork or setting myself goals to work toward. Back then, I thought I could do it all, and I didn’t invest in mentoring or support. I’ve since learned that you need support and guidance, and people around you who are in your corner, in order to succeed!
What advice would you give to someone considering entrepreneurship and self-employment?
I think it’s important to find a business that provides a product or service that the consumer NEEDS and not WANTS. Find something that everyone has to have that still provides you with financial security and suits your lifestyle. You need to be prepared for the ups and downs too. There will be pressure and stress, but a good support system will help you succeed.
All in all, you need to enjoy the business! Make it a challenge, get excited, and don’t ever let your mindset or your disability (if you have one) get in your way!
If you have questions about your business and need assistance in maintaining your focus, then book in for a business coaching session here. This session is confidential and there’s no cost or ongoing commitment required.