Catherine owns and runs The Willow Branch, a floral design studio located in Drouin. Along with her growing team, she offers a wide variety of plants, giftware, pots, and unique floral designs.
Here is her inspiring entrepreneurship story.
What inspired you to start your own business?
I’m overly passionate and always wanting to put 110% into everything, so having my own business really gave me the avenue to do so. I felt limited working for other people, and craved the creative freedom to make something personal and unique. I decided just to give it and go, and The Willow Branch has just taken off from there!
What’s one myth about entrepreneurship that you think should be myth busted?
It’s not all about numbers and chasing money. So much of it comes from the heart, and I think a good business needs to have passion behind it. Do something you love and you will do it well. You need to find something that you’re happy to wake up to each and every day; something that has room to grow and evolve – that’s what I have found brings me true happiness as a business owner!
What’s been the best thing about your adventure so far?
I’ve learnt a lot about myself, and made some great friends in the industry, the local community, and through our customers. I’ve been able to build some amazing connections and feel grounded and a part of something bigger!