Goal set your way to success

A dream without a plan is just a wish. Without a plan of action, your dreams can feel overwhelming or impossible to reach. If you want to see your business succeed – it’s time to set goals and milestones to help you get there!  We’re here to help you, so read on for our tips to setting your business goals! 

Know where you are going 

Before putting pen to paper, it’s important to first identify where you want to go, and why. Without a clear vision for the future of your business, you run the risk of setting goals that aren’t relevant, and don’t help to point you in the right direction. By understanding where you want to go, you can work backwards to evaluate the specific actions you must take to achieve your desired success. 

Goal setting makes it all seem a little less scary 

Sometimes looking at your desired “endpoint” can be enough to make your palms shake. This kind of end-focussed thinking can cause a barrage of self doubt and negative thinking from your own inner critic. By breaking things down into manageable, bite-sized chunks, you can make progress on your goals without worrying so much about how, or when, you will get there. 


Think of your goals as stepping stones

Think of your short-term goals like the stepping stones to helping you achieve your big vision. Each task or goal you complete leads into the next one, and allows you to break down the process of getting to where you want to go. Your short term goals don’t have to be flashy or exciting, they just need to push you to take action. And, with each action and each accomplishment, you take one positive step forward, and your confidence and courage to pursue the next goal builds. You should approach your goal setting from the top-down, beginning at your end vision, and creating goals or stepping stones that will help you to get there. Not only does this ensure your goals are relevant and will keep you on track, but it also allows you to plan out your process and identify any skill or knowledge gaps which need to be filled. 


Adopt the SMART principle for your short-term goals 

Now that you know what you need to do in order to get to your end vision, it’s time to set your goals and actionable steps. Applying the SMART principle to your goal setting will ensure you remain on track. 

Here is the break down:

Specific: Your short term goal should be specific and clear to keep you focussed. Think about what you want to accomplish, why it’s important, what is involved, and the resources you require to achieve your goal.  Measurable: How will you know when your goal is accomplished?  Attainable: While it’s important to stretch yourself, you should still work within what is possible for you. Think about how you will accomplish your goal, and any limitations which may exist to you getting there.  Relevant: Ensure that your goal is relevant to your long term vision. Will accomplishing this goal help you to take another step toward where you want to go?  Time bound: What is your target date for achieving this goal? Think about what actions you need to take each day, week, or month, to help you achieve it. Not only will this keep you accountable, but also help you to work within your time frames to achieve your long term vision. 

→ Watch the video series of TED Talks (and more) on the topic of Goal-setting+ read another blog post on Problem Solving.


If you have questions about your business goals and and your vision for the future, then book in for a business coaching session here. This session is confidential and there’s no cost or ongoing commitment required.


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Setting goals small business