Have you noticed that your website isn’t getting the reach or exposure you first thought it would?
Studies show that just 3% of searchers look past the first page of results on Google. This means that if your business isn’t listed on page 1 of Google search results, it probably isn’t getting seen.
Unfortunately, building and publishing a website won’t automatically ensure it shows up on Google. You need to consider SEO (Search Engine Optimisation), SEM (Search Engine Marketing), keywords, and business listings. But don’t worry — we’re here to tell you what you can do right now to help your business get found online!
Read on for our tips and tricks to help your business website show up on Google.
1. Add your business to Google Maps
One of the first steps to getting found on Google is to add your business to Google Maps. This is something you can do easily yourself in under 10 minutes, just by completing your Google My Business Profile. The more information Google has about your business, the higher it will rank in search results.
To create or update your account for Google My Business, head to https://www.google.com/business/. You must include information about your business such as your business name, contact information, opening hours, address, business category, and business description.
2. Ask your customers to leave a Google Review
A great way to improve your reach on Google is to ask your loyal customers to leave you a Google Review. Collecting reviews on Google improves your trustworthiness and credibility online, plus, they cost you nothing! Reviews will appear next to your Google Maps listing, so make sure you set up your Google My Business profile first.
3. Identify keywords for your business
Keywords are the words or phrases that your target audience will type into Google to find the products or services they’re looking for — and they should be displayed within your website content and page descriptions.
To identify your keywords, you must first understand who your audience are, what problem they’re trying to solve, and what words they use when they’re searching for a solution to their problem. As an example, if you are a plumbing business in Warragul, one of your keywords should be “Plumber Warragul”. Your audience will likely Google a phrase such as this when searching for a plumber in their area, so using these words in your own website will greatly improve your ranking on Google.
A tool which can assist you in developing your business keywords is Keywords Everywhere.
4. Create great content on your website
Blogging for business has become popular over the years, and for good reason! Producing useful and informative content on your website will not only organically improve your ranking on Google, but it will drive your audience to your website and sales pages.
The more you provide answers to the questions your audience is asking online, the better your chances of getting found on Google. Just remember, Google favours content which is well written and free from spelling errors, so take the time to proofread your work before publishing it.
You can also add these blogs or articles to your Google My Business Profile to help you stand out in search results, too.
5. Improve your website’s user experience
Google has recently announced a new ranking algorithm, set for introduction this year. The new update is called the Google Page Experience, and it will affect your ranking on Google by taking your website’s user experience (UX) into consideration.
User experience is about creating a website that is easy to navigate, use, and read. A well designed website will not only attract more users, but it will keep them coming back, again and again. When thinking about the UX of your website, there’s a few important things you should think about:
- Clear navigation – Can the visitor find the information they need? And, can they easily switch between pages of the website?
- Performance – Is the website sluggish and slow to load? 53% of consumers will leave a website if it takes more than 3 seconds to load.
- Readability – is the website text-heavy? Is the text easy to read? Does the website help to lead the visitors eye to the information they want to find?
- Responsiveness – Is your website optimised for mobile? While a website can look great on a desktop, studies have shown that 52.1% of people use their phones to search online.
6. Implement SEO (search engine optimization) techniques
The goal of Google is to put the most relevant and best quality information in front of its users, and it achieves this by using SEO (search engine optimisation) to assist in website ranking.
Google is well known for having a number of clear SEO guidelines to follow in order to rank highly in search results.
While SEO isn’t a “get rich quick” scheme, it is a strategy that, when combined with other practices such as those listed above, can help you to rank higher.
Here are some of the techniques used in SEO:
- Content optimisation: Focus on creating quality, helpful, and informative content for your audience. Write blogs and website content with your audience’s needs in mind, and try to add in some of your business’s keywords.
- Technical SEO: Technical SEO includes the website’s meta-structure, internal links, tags, and keywords. This work is typically carried out by a website developer or SEO specialist.
- Link building: Link building is designed to share your useful content with other websites. It helps to direct users to the information they’re looking for, and increases your website’s trust and authority, leading to a higher search ranking. This could mean securing listings in reputable directories that are relevant to your industry, working with other like-minded businesses to cross promote each other, or getting satisfied clients or customers to link back to your site.
Unfortunately, getting your business found on Google is not as easy as pressing “publish” on your new website. If your website isn’t ranking well on Google, implementing our tips and tricks may help you! However, it’s important to keep in mind that results won’t happen overnight. Consistently creating great content and building a library of customer reviews will help you achieve the results you are looking for over time.