Your website is an important tool which will help you to engage your customers, make sales, and convert your audience to long term buyers! Many consumers rely on websites to determine which businesses are trustworthy and credible.
Your website will be the first place your customer looks if they want to learn more about you. It’s important to ensure your website is visually appealing and easy to use.
Here are 5 things to consider when looking to improve your website. Most of these items can be achieved with the help of a website developer, but there are some things you can do yourself.
Make sure your website is well designed and loads quickly
Website users have become conditioned to expect websites, videos, and social media content to load instantly. Believe it or not, 53% of people will abandon a website if it takes longer than 3 seconds to load! It’s important to ensure your website loads quickly, and this can be achieved with the help of your developer.
A well designed website means that you put your customers first. Think about the type of information they would be looking for, and the types of questions they may be asking when they visit your website. Creating a navigation and layout which makes sense to the user will help you stand out amongst the crowd. Most importantly, ensure your contact information is easy to find, and that elements such as colours and fonts don’t clash, or make things hard to read.
Make sure your website is optimised for mobile
Did you know that over 70% of people now prefer to view websites on their mobiles and tablets? It’s now more important than ever to ensure that your website is designed specifically for mobile. This means that text should be easy to read without squinting, buttons and links should be large enough to tap with a finger, important information such as contact details, products, and services, should be easy to find.
Create great website content
Your website content and wording should be easy to read and understand, while being clear, concise and relating to your audience on a personal level. Make sure you do a once over on the spelling and grammar department, because careless or poorly written content can leave your customers questioning how much effort you put into the rest of your business. Use headings and subheadings to help your audience navigate to the most important information. We recommend asking a trusted friend or family member to proofread your website and help you catch any errors that may have been missed!
Ensure your website is secure
Since 2018, Google has been labelling secure websites with a lock image beside the site’s URL. Secure websites are ranked higher on Google, and they help your visitors feel comfortable sharing personal information or making payments. Sensitive information cannot be traced on a secure site, so your customers will be protected. Ask your developer for assistance in making sure your website is secure.
Avoid pop ups and ads on your website
Pop up forms may help to build your subscriber list or online community, but they can be frustrating, particularly if used on a mobile website where the close button is hard to find, or doesn’t fit in the screen.
If you have a small website budget, and have chosen to build your own website, be aware of ads. Many do-it-yourself website platforms, such as Wix, will display irrelevant ads on your website in exchange for free hosting. If you can, choose to keep ads on the side or bottom of your webpage so they don’t detract from your sire. Or if you have the budget for it, choose paid hosting to remove the ads completely. This can start from as little as $13.50 per month.
To help you build a great website for your business, we recommend that you do your research and spend some time browsing other sites from competitors in your industry.This will help you to better understand the type of information that should be displayed, and website navigation.