Every entrepreneur wants to believe their product or service is unique – a snowflake that the market hasn’t seen before. But in reality, even if you have no direct competitors, your customers are still considering alternatives products/services to your offering.
When you have a business idea, it’s hard to know where to start or whether your idea has any merit. This is the most common question we get asked so we thought we’d share a few tips to help you take your first entrepreneurial steps.
Steph is the brains behind the operation, with an MBA (first class honours) from Melbourne Business School and a wealth of innovative learning. She’s an expert in the latest business trends from design thinking and human centred design, to lean startup methodology, jobs to be done theory and agile methodology. Don’t worry if these are all new names and ideas to you, Steph will be sharing her knowledge regularly on our blog.
The Work My Own Way program has a number of activities including skill-building workshops, business coaching, professional services, mentoring and meetups.