If 2020 taught us anything, it’s that our customers are online, and they are craving real connections from the businesses they interact with.  The fact is that marketing is an essential component of building and growing your business. While it can easily be overlooked when the everyday running of your business gets in the way,…

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Your website is an important tool which will help you to engage your customers, make sales, and convert your audience to long term buyers! Many consumers rely on websites to determine which businesses are trustworthy and credible. Your website will be the first place your customer looks if they want to learn more about you.…

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Gippsland success story TruBlu Scissors

Name: Steven Thompson Business: Tru-Blu Scissors About Steven: Steven lives in Morwell, Latrobe City Council. He has been in business for 5 years, making high quality, handmade hairdressing scissors.  Steve came to Work My Own Way looking for some additional support and coaching to ensure he was on the “right track”. He had plenty of…

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Deborah Milligan Entrepreneurship Story of Covid-safe business

Deborah runs Test and Tag It Service and Support. She provides testing and tagging of appliances and electrical equipment to help businesses stay WorkSafe compliant. As an older person, Deborah found there weren’t many job prospects available to her. She wanted a challenge, and decided to find a business which would be low risk, while…

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Business Branding blog post

How you brand and position your business is as important as how you run it Branding is more than just pretty designs on your website, Instagram feed, or business cards. It’s about how your audience feels when they interact with your business, and it’s made up of 3 things — your business’s mission, goals and…

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Practical Guide to Facebook Ads

Are you interested in learning more about Facebook Ads and how they can help you build and grow your business? We have put together a comprehensive guide to Facebook ads to help you on your way. Don’t forget to take a look at our video below, which will walk you through the process of advertising…

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Melissa Gijsbergs Gippsland entrepreneurship

Melissa is a published author and mentor to young writers. She runs the Junior Writers Club, where she supports Australian writers aged 8-18. Since COVID-19, Melissa has pivoted her weekly writing groups from face to face, to online. As a result, she has been able to support and encourage even more eager young writers!  Her…

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Goal setting Gippsland Setting goals cover

A dream without a plan is just a wish. Without a plan of action, your dreams can feel overwhelming or impossible to reach. If you want to see your business succeed – it’s time to set goals and milestones to help you get there!  We’re here to help you, so read on for our tips…

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work my own way events in gippsland

Thu 8th Oct 2020, 5:30 pm – 7:30 pm AEDT Got an idea or project you want to get off the ground? Or maybe you have a number of things running around inside your head and you don’t know where to start. This workshop is designed to help you breathe life into your idea and…

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work my own way events in gippsland

Tue 20th Oct 2020, 4:30 pm – 6:00 pm AEDT While it’s common practice to get feedback from your customers, it’s not as easy as it sounds. How you gather your customer feedback and the types of questions you as can dramatically change the quality of the insights you get. You need to know how…

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